Some Highly Effective Naples Web Design Tips
Who doesn’t want a well-designed website? You may not realize this, but the design of your site plays a vital role in converting visitors to paying customers. Web design is also crucial from SEO perspective. If you want to rank high in the search engine result pages, you need to make sure that search engine crawlers can crawl your website without any issues. This is the reason; you need to invest time and money in designing a website that not only looks great but also converts at a high rate. Here are a few web design tips to help you get the website of your dreams. If you’re looking for a great web developing company a good choice is GGG Marketing in Naples Florida. They have created great designs for a variety of companies. For more information just Google GGG Marketing.
Choose the Right Typeface
This is one of the most common mistakes made by designers as they sometimes get too carried away and choose a typeface that looks funky and sets them apart but makes it next to impossible to get the message across. Your website is meant to get business, and if the visitors are unable to get the message that you are trying to get across through your site, they will click that back button on their browser and never come back.
On the other hand, don’t go for something bland. There are ways to set your website apart by choosing the right typeface. If you search enough, you’ll be able to find a font that is super easy to read and also looks good. There are several resources available online that can help you in choosing the right typeface.
Great Photos in Right Size
You don’t want your website to look bland, and a site without great images looks boring and dull. You can opt for the minimalist look if that’s the thing you want, but that look is typically used by Zen blogs. If you are running a business, it’s essential that your website has visual appeal and images can help you with that.
When it comes to images on the web, one of the most common mistakes made by Webmasters and Web designers is that they do not choose the right sized images to display on their website. Keep in mind that user experience matters a lot when it comes to converting visitors into paying customers and if the pictures are not right-sized, the users won’t have a great experience on your website.
Another important thing you need to keep in mind that more people connect online on their smartphones and tablets as compared to desktop computers. Therefore, you need to make sure that your images are optimized for mobile experience in addition to desktop computers. If the photos do not look great on mobile, you can rest assured that the visitors won’t ever come back to your website as they will have a terrible user experience.
In simple terms, responsive design means that a website looks great on all devices irrespective of the screen size. All sites which still haven’t been updated and are using old templates do not look good on mobile. The most prominent benefit of responsive design is that you need to maintain only one website as the responsive design makes the web pages fit on to all devices.
There are several responsive design themes and templates available online, and you can easily find one based on your needs. If you want to design one from scratch, there are several frameworks available such as bootstrap that allow you to create responsive websites with ease. Overall, if your site is still not responsive in 2017, you shouldn’t be expecting any traffic to your website as Google has declared that they are going mobile first.
Get Rid of Sidebars
There was a time when sidebars made sense. Sidebars helped in improving the usability of a site by providing easy access to various navigational elements. However, many tests conducted by savvy web marketers have revealed that sidebars are rarely used by visitors. It does not make sense for a website to have sidebars only for marketing purposes as sidebars usually contain email subscription boxes or other such things.
On the other hand, by removing sidebars, you can add more space to your webpage that not only looks great but can also be used intelligently to create a more engrossing visual experience for the visitors. In simple terms, you should maintain sidebars just if you need them but if your website has sidebars only because other sites have it, you can drop the sidebars and join the modern world.
If visitors on your website still need to make more than five clicks to reach the page they want, you are doing it wrong. Navigation is the key to pleasant user experience, and without user experience, your website isn’t going anywhere. Therefore, it is essential that you take navigation seriously and make sure users can navigate easily around your site.
On the other hand, many people make the mistake of placing too many links in the navigation menu that has the opposite effect. Too many links in the navigation menu confuse visitors, and they are unable to find what they want. The goal of providing navigation is to make it easy for users to find the content they want on your website and not the other way round. Therefore, it is important that you place an optimum number of items in the navigation menu to make sure that there isn’t any clutter and user experience does not suffer.
Structure before Design
It is important that you first decide the structure of your website before you actually sit down and prepare brief for your Naples web designer to create the web design. To define the structure, you need to be clear about your goals for each webpage on the website. Therefore, it is important that you explain the purpose of various webpages on your website to make sure you are able to provide correct brief to the Naples web designer.
For instance, you will need to have different web pages for selling products, email subscriptions, information and other such things. After you have decided the purpose of each webpage on your website, you should structure the website around it.
Be Careful with Colors
One of the most common mistakes made by rookie web designers is that they start to play around with Colors and start using funky colors to stand out. This is a big mistake as funky colors do not look great on a business website. You need to make sure that the combination of colors makes sense. The end goal is to make it easy for users to get the information they want from your website.
It is also important that the colors are chosen to keep your business in mind. For instance, if you are running a business related to the environment, using green makes sense. Similarly, fashion websites tend to use a lot of attractive colors.
It is essential that all the web pages on your website have the same look. In other words, all the web pages on your website should look like part of the same site. You shouldn’t be using different designs on different web pages that are part of one website. Consistency is critical regarding user experience, and you shouldn’t be inconsistent with a plan when it comes to a business website.
For instance, you need to make sure that the navigation bar is available on all the web pages. Similarly, if your website has a search bar or a search box, it should also be visible on all the web pages so that users can quickly search on the web page they are on, instead of going to the home page to perform the search.
Content is the key
Once your website has been planned and designed, you will need to add a lot of content to your site to attract search engine crawlers and visitors from search engines. It is vital that you focus on creating high-quality content that provides the required information to the users. You also need to make sure that there is no duplicate content on your website as search engines don’t like duplicate content and you won’t be getting any visitors from search engines if your site has a lot of duplicate content.
The professional looking design is essential, but the quality of content is also essential. Therefore, you shouldn’t overlook the importance of content as that is what will convert visitors into paying customers. There are several resources available online that can help you understand writing for the web.
While adding content to your website, make sure to check your facts, grammar as well as spelling. Providing correct points on your site is not only a responsible thing to do, but it is also taken seriously by users as well as search engines. Therefore, make sure that the facts are checked before you include them on your website. Do not forget to check the spelling and grammar as incorrect spelling and grammar make your site look unprofessional, and you do not want that.
While most modern browsers these days are capable of displaying all kinds of website but it is essential that you test your website with a variety of browsers before you make it live. For instance, all the major browsers have announced that they are not going to support Adobe Flash. Several web browser companies have also announced that they will display a warning in case Flash content is present on a webpage.
Therefore, if you are using Flash content on your website, it is time to replace it with some other format so that web browsers do not display a warning while displaying your website. You also need to make sure that your website looks good on all the browsers and not just on the major browsers. Do not forget to check your website on mobile browsers also.
Make Your Website Fast
It’s a well-known fact that people have short attention span these days and it’s going down further. Therefore, you need to make sure your website is fast, and it downloads quickly if you want to keep attracting visitors. If your site isn’t fast, users are not going to wait for your website to load. They will click the back button of the browser and go to some other site.
The website loading speed also plays an essential role in the search engine rankings as Google has declared that website speed is a factor that affects the ranking of a website in the search engine result pages. There are several resources available online that can help you in speeding up your website. So, make use of these resources and ensure that your site is as fast as possible.
Search Engine Optimization
engine optimization is that it only begins once the website is live. Nothing could be further from the truth. The fact is thatSEO starts right from the design stage. Therefore, it is crucial for you to ensure that the web design agency that you’re going to hire for creating your website understands the importance of web design when it comes to search engine optimization.
The web design should ensure that search engine crawlers can crawl all the pages on the website. Also, all the web pages should be compatible with various standards. There shouldn’t be any unnecessary code on any webpage to ensure fast website speed.
Overall, the web design industry has come a long way over the years. The tools that used to be popular a few years earlier are no longer used by most web designers. Similarly, new technologies have taken the place of old techniques.
In simple terms, web design, like nature, keeps changing every few years. Therefore, it is essential that you continue to learn and pick up new web design tips with time. Web design will keep improving, and it is necessary for you to keep up with the times to stay ahead and make sure your customers like your website. So, keep the web mentioned above design tips in mind for your new website design.
For a quote on your web design project visit: https://gggmarketing.com/naples/web-design/